timeline

Over more than 50 years, we have succeeded by wisely anticipating, choosing and embracing change. This is how we prepare and enable our clients in both consumer and business-to-business markets to move confidently toward their objectives.
 
1955
Location: An attic in Neenah, Wisconsin
Russell Mueller establishes a one-man design firm, Future Studio, providing packaging and production services for Kimberly-Clark Corporation. Over decades, the agency outgrows its quarters and changes its name more than once.
1987
Location: Jeweler's Park, Neenah
Kris Sexton takes ownership from her father. Under her leadership, Directions grows further, and by the early 1990s, the agency needs a new home.
1993
Location: 600 S. Commercial Street, Neenah
Kris finds inspiration in the crumbling brick of a local eyesore and guides its transformation into a place of business that inspires strategic thinking, creativity and efficient problem solving.
Today
Location: The marketing landscape
More has changed than our headquarters. The demands and possibilities in marketing have evolved since the days of Future Studio. Over more than 50 years, we have succeeded by wisely anticipating, choosing and embracing change. This is how we prepare and enable our clients in both consumer and business-to-business markets to move confidently toward their objectives.
Directions Branding.  Marketing.  Packaging
600 S. Commercial St., Neenah, WI 54956
920.725.4848      800.236.2189